Word: reprints
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...same day that President Truman announced the atomic bomb, McGraw-Hill copyrighted Atomic Power as a magazine title, promptly nailed down the claim with a nine-page mimeographed reprint of some five-year-old atomic talk. With this hedge on the future, McGraw-Hill (Business Week, Aviation, 23 other trade publications) sat back to let the world catch up with...
Lord Beaverbrook's Daily Express opened the bidding at ?500, dropped out at ?3,000; Lord Rothermere's Daily Mail, which finally got it for ?18,000 ($72,000), sold ?16,000 worth of reprint rights to other papers...
...future of Joe and Willie presumably depends on their creator's future. The Mediterranean Stars & Stripes, which runs Mauldin's cartoons days before they reach the 129 U.S. newspapers which reprint them, changed the standing head from "Up Front" to "Sweating It Out." If Mauldin gets his way, the caption will shortly be changed again, first to "Going Home," then to "Back Home." With a wife & child, five battle-stars and a Purple Heart, Cartoonist Mauldin has 127 points-far more than the 85 he needs to get his Army discharge. In Rome last week, after five years...
...Simon & Schuster ran out of paper after Bob Hope's I Never Left Home had sold almost 1,500,000 copies. They sold reprint rights to the Home Guide Publishing Co., will collect royalties on future printings...
Postwar U.S. readers may get not only more and cheaper books but better ones. Wrote Publisher Bennett Cerf (Random House) in the New York Post last fortnight: "The creation of a great reprint and chain-store market simply means that a deserving book will earn far more than it ever did before. The added bait may even dim the siren song of Hollywood in young authors' ears and persuade them to concentrate, as they did long, long ago, on making their every book the very best that they know, how to write...