Word: reprints
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Such success was made possible by the original willingness of U. S. magazines to grant Publisher Wallace reprint rights in return for a Readers Digest credit line. However, Publisher Wallace began to pay something for his material in money as well as publicity as soon as he began to make some for himself...
Checks were small at first, soon increased to $100 per article. Publisher Wallace also habitually pays the authors of the material used in Reader's Digest. Royal ties to individual magazines for exclusive three-year reprint contracts have risen to an estimated 1936 top of $30,000. For years the Saturday Evening Post and the American Magazine refused their reprint rights before coming into the Digest camp. Last month the Hearst magazines-also finally fell into line after a deal of higgling & haggling...
...Sudden Death (Paramount) takes its title from the article by Joseph Chamberlin Furnas on the evils of fast motoring which appeared in The Reader's Digest and has since, in a reprint by Simon & Schuster (after screen re-enactment in The March of Time for last October), reached a circulation of three million copies. It does not venture to translate into pictures much of the lusty and horrifying blood-reek of the article, but it does present, within conventional limits, an energetic little sermon on good highway manners. Lieutenant Knox (Randolph Scott), head of a police traffic department, meets...
...Unprecedented flood conditions are responsible. . . . Part of the magazine is printed in Chicago and part in Philadelphia. Several carloads en route from Chicago to Philadelphia were caught in the flood area of Pennsylvania. ... It has been necessary for us to go back to press and reprint...
...sides to a question. Good reading for Tories. WHERE LIFE IS BETTER - James Rorty - John Day-Reynal & Hitchcock ($3). Report of "An unsentimental American journey" across the U. S., an attack on optimistic illusions. Title: satiric. STONEWALL JACKSON- G. F. R. Henderson, C. B. - Longmans, Green ($5). Reprint of the famed standard biography long used as a text in the British War College and at West Point. MAN AND THE SEA. - J. Holland Rose- Houghton Mifflin ($3). Story of the great sea-explorers, famed and obscure, profusely illustrated with old maps and cuts, by a British naval historian...