Word: republicanized
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...prisoner of war-turned-battle-tested Senator, has been eclipsed by the nation's Obama excitement. A Wall Street Journal poll last week showed that 55% of voters are more focused on Obama in this election, with just 27% of voters more focused on McCain. The Arizona Republican has been reduced to rattling off a list of issues he thinks will help him with voters: a temporary gas tax reprieve, more offshore oil drilling and an energy plan called "The Lexington Project," to name...
...settled on a story line that could last through the election. It is, at root, an experience argument, adjusted to undercut the enormous enthusiasm that Obama generates. It can be seen in the recent McCain campaign ad that compares Obama to Britney Spears and Paris Hilton, or the recent Republican Party ad that compares Obama to David Hasselhoff. It can be seen in the recent self-deprecating distribution of "junior varsity" press passes for reporters on the McCain campaign and in the daily discussion of Obama as "The One" by McCain aides...
...McCain's new story line speaks directly at the apparent concerns of a vast swath of voters who are still hesitant about supporting Obama, despite their disapproval of recent Republican policies and an unpopular Republican President. But it also carries a risk for McCain, because at a time of great economic anxiety, when voters claim to be eager to hear positive solutions, it is fundamentally negative in tone - a pose that McCain has been less comfortable with in the past...
...former McCain adviser, John Weaver, also expressed worry to the Atlantic Monthly that the spot would make McCain look "childish" and "diminish the brand." On the other side of the argument, Republican strategists worry that the new approach may not be enough to take down Obama, especially in the absence of a third-party group, like the Swift Boat Veterans for Truth in 2004. "They have managed to scare off outside groups," said one veteran party strategist of McCain's, who, as a longtime supporter of campaign finance reform, is opposed to such third-party spending. "The outside groups have...
...these developments are certain to be less important over time than the fact that the McCain campaign, for better or worse, has finally settled on a story line that could carry the presumptive Republican nominee through the convention and into November. As a second Republican strategist put it late Wednesday afternoon, "They at least have somewhat of a message." And for one of the first times in months, the campaign has managed to maintain that message for almost two weeks...