Word: republicans
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Dates: during 1970-1979
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Deardourff s TV ads for Carey's Republican challenger, Perry Duryea, concentrate more on image-making than on a detailed discussion of issues. To popularize the rather little-known state legislator as "a living, breathing being," Deardourff filmed him riding in one of his lobster boats, piloting his plane and speaking on the floor of the state assembly. Other ads present a relaxed Duryea in the study of his home in Montauk, Long Island, talking about crime, taxes, inflation and education...
Deardourff and Partner Bailey are all over the Midwest, touting Republicans as the champions of tax cuts. Two years ago, they helped elect Jim Thompson Governor of Illinois by stressing his fights against corruption; this year every commercial begins with a discussion of taxes. In Iowa, their spots show Governor Robert Ray on the hustings-talking about taxes. In Ohio, where they are facing a Garth-directed challenge from Richard Celeste, their ads stress incumbent Governor Jim Rhodes' tax-saving administrative abilities and show that he is capable of, among other things, leading the All-Ohio Youth Marching Band...
...Alabama, Fob James, a millionaire sporting-goods magnate, used Memphis Media Consultant Deloss Walker plus $1 million to convince voters through television that he was the fresh face needed to succeed George Wallace. In California, Ken Rietz, a former head of Young Voters for President Nixon, is helping Republican Evelle Younger spend $1.75 million in television money in his final blitz to unseat Governor Jerry Brown...
Senior Editor James D. Atwater first met Bud Wilkinson when he was still coaching at Oklahoma, completing his legendary record of 145 victories against just 29 defeats and four ties. The two men wrote a book on physical fitness, and later Wilkinson, then a prominent Republican, made Democrat Atwater his deputy on the staff of the Nixon White House. Like most people who know Wilkinson well, Atwater was not surprised when his friend decided, after 15 years, to return to coaching with the St. Louis Cardinals. Last week Atwater took a close look at the onetime college wonder...
...bomber, agribusiness subsidies: and the list goes on and on. Krueger cast a few token votes for labor, and has a fairly good record on civil-rights issues. For instance, he supported an extension of the ERA ratification deadline. But on economic issues, Krueger is all Republican...