Word: rerun
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Dates: during 1970-1979
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...King Tut Rerun...
THAT SPRING, Long John and Bentley spent a great deal of time watching Kojak. They had plenty of opportunity: every other day, it seemed, the listings in the Globe announced another Telly Savalas rerun on late night TV. So they would seat themselves in Bentley's Tower room and wait. At the end of the news at eleven, Jack Cole (a neo-Byronic hero himself, with his own three-piece suits and tough guy act) would make some off-hand comment about the man with the lollipops and then Kojak would appear on the screen...
Anyone who has ever read a comic book, watched a rerun of Superman or tuned in same bat-time, same bat-station, knows, despite sweating palms and churning stomach, the superhero always wins. But lingering childhood confidence in the media creation cannot quite assert itself against Superfolks. Mayer is not Alfred Hitchcock or Agatha Christie, and when one turns a page anticipating a crucial revelation and finds instead a new, unrelated chapter, one can cringe and say "Aha. He's trying to build suspense--cheap trick." The simple reason Mayer used moth-eaten tactics is that he can use them...
...hilarious installment of The Odd Couple that you've always wanted to see is being rerun tonight on Channel 11 at precisely the same time that Channel 5 is featuring the latest episode of Mary Hartman, Mary Hartman. And tomorrow night Upstairs, Downstairs is coming over the tube at 9 p.m.-when you will have to be at a dinner downtown. This sort of problem is easily solved by the 50,000 U.S. owners of Tokyo-based Sony Corp.'s Betamax video-tape record-and-playback system (price: $1,300 list, about $1,000 at discount). The Betamax...
...issue is as much financial as legal. A proliferation of Betamaxes, argues Joseph Davies, one of Universal's lawyers, "will threaten the rerun and replay market of films on TV." In other words, if hordes of Betamax owners tape Universal's American Graffiti the first time it is shown on TV, MCA might not get the price it wants for the film the second time around. Similarly, if many viewers tape their favorite Baretta segments, the show could be worth less when it is sold to syndicators. Home video-tape systems, in short, have the potential of revolutionizing...