Word: rerun
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That situation is starting to change. And with it, just maybe, so is TV's status as an art form. Suddenly TV's past is everywhere. The all-reruns TV Land, the offshoot of Nickelodeon's Nick at Nite franchise, has increased tenfold in the past five years by offering shows like The Donna Reed Show and The Love Boat, while the fast-growing Game Show Network revives the leisure-suited splendor of Match Game and Tattle Tales. Thanks to cable's ravenous maw for content, more diverse and complex shows are entering the rerun canon. Cartoon Network (which, like...
...last a little longer, and they might force some serious cash out of Microsoft's coffers. But even the most rabid State Attorney General will blanch at the idea of going back into court, especially with such a legal jumble of a ruling (would we have to have a rerun of the whole trial, or just the remedy phase? Looks like it's up to Jackson's successor to decide...
...producers and advertisers agree, placements need to be "organic"; an out-of-place product or overly enthusiastic shill (remember Colby gushing over the Pontiac Aztek's capacious luxury) breaks the spell. But organic is in the eye of the beholder. Slagle says PVI recently made a demo with a rerun of Bewitched, adding a box of SnackWell's cookies in the 1960s kitchen of Samantha and Darrin's nosy neighbors, the Kravitzes. "It absolutely fit in," he marvels. "They would be the sort of people who would eat SnackWell's." Samantha will always be in her time warp. But there...
...switch to CNBC, then leave for a meeting. When I come back, the set is tuned to a rerun of Jesse, the thankfully canceled Christina Applegate sitcom. It's like walking into your office and finding your sixth-grade class bully waiting to beat you up again...
...producers are leaving the voting in season two to the contestants. The lesson: I don't want you programming my TV and, trust me, you don't want me programming yours. I can't even control my own. Just now TiVo is telling me I want to watch a rerun of the '80s sitcom Growing Pains, and frankly I'm too exhausted to argue. If you need me, I'll be multitasking with a bag of potato chips...