Word: rerun
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...only Britain is in a position to rival the U.S. in filling the screens day in and day out with its own products (even if a lot of American fare is served up to British audiences). Up to now the U.S. has largely monopolized the world market for TV reruns, partly because 80% of all U.S. prime-time shows are recorded before showing, hence are readily exportable, while some 92% of BBC-TV originates live. White City's building complex is fittingly shaped in the form of a question mark. And the question to be answered is: What chance...
Family Affair. For its first try in the world rerun market, BBC-TV is riding on The Third, Man series, based loosely on the adventures of Harry Lime-so loosely in fact, that Novelist Graham Greene, who wrote the original screenplay, has sternly dissociated himself from his kid brother's serial. Though The Third Man got a lukewarm critical reception in London, it has been bought for $1,500,000 (recouping the production cost) by Budweiser and Rheingold beers, will be shown on U.S. screens this fall. Another sales success: a Canadian Mountie series, snapped...
...originate outside the Commonwealth. U.S. network men in London and New York have been told privately that the quota will become even stiffer unless U.S. broadcasters buy more British programs. Just as the foreign market has long since become the profit margin for Hollywood movies, the British rerun is sometimes the difference between profit and loss for U.S. programs. For example, CBS is inching into the black on Sergeant Bilko thanks to BBC payments...
Reckoning (CBS, 7:30-8:30 p.m.).* Rerun of Calculated Risk, starring John Cassavetes and E. G. Marshall. A pair of federal tax agents find their investigation of a business firm complicated by its devious president (Conrad Nagel), a chief executive (Warner Anderson) and his pretty daughter (Mona Freeman...
...Twentieth Century (CBS, 6:30-7 p.m.). Rerun of Freedom for the Philippines, produced by Burton Benjamin...