Word: rerun
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Never before has TV been so deluged by "repeats"-summertime reruns of filmed shows that in most cases were not worth watching the first time around. Main reason: the shows have become so costly to produce that they must be broadcast at least twice to pay their way. The latest tally shows that the summer evening schedules of the three networks are clogged each week with no fewer than 65 programs that can prompt millions of viewers to mutter: "This is where I came in." Last week, because of the rerun deluge, New York's tabloid Mirror announced that...
...Screen Actors Guild voted to end a twelve-day strike against the producers of filmed TV shows, accepted a new contract, including 1) raises in minimum pay from $70 a day to $80, 2) a graduated percentage of actors' minimum wages for the second through the sixth reruns of the original film. The Guild renounced rights to payments for more than six reruns on the sound assumption that not even long-suffering U.S. viewers will sit still and watch a seventh rerun of any filmed TV show...
...television shows, only 7 Love Lucy can challenge Dragnet's popularity. Last week, as they have for months, the two programs were in a seesaw battle in which first one, then the other, was temporarily ahead. Old Dragnet shows, which are rerun as Badge 714 on 126 television stations, pull more viewers (their ARE ratings run from a low of 8 in San Diego to a high of 54.6 in Norfolk, Va.) than many a first-run show, and Dragnet is still a radio attraction on Tuesday night...
Both shells stayed afloat in the rerun of the 27th Oxford-Cambridge Boat Race yesterday, but Cambridge still remained the much more successful crew. The wearers of the light blue outrowed their rivals by an enormous 15 lengths...
...close second to the British in a qualifying heat. Then they began to sound more like Russians at Lake Success. The British, it seemed, had changed lanes, so they had to be disqualified. But the British protested; everyone had changed lanes, they said. Officials agreed, ordered the heat rerun. "Nyet!" cried the Russians; they would walk out of the meet rather than re-run a heat they had already won. Finally, the Soviet Embassy made a concession: "We will contact Moscow immediately for instructions." Next day the word came from home: Moscow had decided to be agreeable. Thereupon, the heat...