Word: rescorla
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Dates: during 2000-2009
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...radicalism of Rescorla's drills cannot be overstated. Remember, Morgan Stanley is an investment bank. Millionaire, high-performance bankers on the 73rd floor did not appreciate the interruption. Each drill, which pulled brokers off their phones and away from their computers, cost the company money. But Rescorla did it anyway. His military training had taught him a simple rule of human nature: the best way to get the brain to perform under extreme stress is to repeatedly run it through rehearsals beforehand...
After the first few drills, Rescorla chastised employees for moving too slowly in the stairwell. He started timing them with a stopwatch, and they got faster. He also lectured employees about some of the basics of fire emergencies: Because roof rescues are rare and extremely dangerous, people should always go down...
...morning of 9/11, Rescorla heard an explosion and saw Tower 1 burning from his office window. A Port Authority official came over the P.A. system and urged people to stay at their desks. But Rescorla grabbed his bullhorn, walkie-talkie and cell phone and began systematically ordering Morgan Stanley employees to get out. They performed beautifully...
...9/11, some of the dead might well have survived if they had received Rescorla's warnings to always go down rather than up. But in the absence of other information, some people remembered that victims had been evacuated from the roof in 1993. So they used the last minutes of their lives to climb to the top of the towers - only to find the doors locked...
...Rescorla stood directing people down the stairwell on the 44th floor, the second plane hit - this time striking about 38 floors above his head. The building lunged violently, and some people were thrown to the floor. "Stop," Rescorla ordered through the bullhorn. "Be still. Be silent. Be calm." In response, "No one spoke or moved," Stewart writes. "It was as if Rescorla had cast a spell...