Word: research
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Dates: during 1950-1959
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With better luck than anyone had a right to expect, President Eisenhower last week found just the man to take on the job-vacant since the "wanted" sign was hung out last August-of running the Pentagon's increasingly diverse research, and engineering problems. The man: Dr. Herbert York, 37, one of the nation's top scientists, who has been holding down the job of chief scientist of the Defense Department's Advanced Research Projects Agency, ten-month-old overall Pentagon planning group...
...year job, Herb York will need all the wit and vision he can muster. By title, he will be Defense Secretary Neil McElroy's Director of Research and Engineering, will have supervisory control over the $2.5 billion Defense Department scientific projects-but no scientific budget of his own. Enmeshed in the program are all the stubborn duplications, fears and rivalries of different services whose planners and dreamers demand a separate piece of the wild-blue-yonder projects. The Air Force, for example, got miffed at ARPA when ARPA's Johnny-come-lately Boss Roy Johnson took much...
...continuing controversy over the importance of fats as a cause of artery disease, heart attacks and strokes, no investigator has been more conservative than the Cleveland Clinic's Research Director Irvine H. Page (TIME Cover, Oct. 31, 1955), onetime president of the American Heart Association. In 1957 he joined other A.H.A. bigwigs in insisting that the evidence to date does not justify a major change in national eating habits. But now in the A.M.A. Journal, Dr. Page describes a revision in eating habits that he suggests is worth a wide-scale trial. If it pans out, physicians might start...
Next time around, the full experiment worked. On command, the satellite erased the Teletype message and recorded a voice message: "This is Prado Dam. United States Army Signal Research and Development Laboratory, Corona, Calif. We are transmitting the President's message . . ." Queried by the tracking station in Texas, the satellite repeated the message "loud and clear...
...sales magic in planned obsolescence has worn thin; consumers are increasingly wary of "new" models whose only visible changes are reshuffled buttons and knobs, especially if the old models still work. Today's consumer demands something really different, and in 1958, industry responded by spending $10 billion on research and development in the hope of creating a benign circle of economic activity: the exciting demand for new products creates employment, which in turn results in more money for more workers to buy still more goods. "The more we get," says Curtis C. Rogers of the Market Research Corp...