Word: research
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Dates: during 1950-1959
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...moon and back would cost roughly $2 billion, and that, say the scientists, raises an important question: "Since there are still so many unanswered scientific questions and problems all around us on earth, why should we start asking new questions and seeking out new problems in space? Scientific research, of course, has never been amenable to rigorous cost accounting in advance. Nor, for that matter, has exploration of any sort. But if we have learned one lesson, it is that research and exploration have a remarkable way of paying off -quite apart from the fact that they demonstrate that...
...five-year period, the Reds reported, they produced many new drugs, including some antibiotic-most of them unrecognizable to NIH experts under the names given. Of the identifiable items, several had been developed earlier in the U.S. Concluded the Soviet report: "As regards the high level of [Russian] scientific research, it stands above the pharmacology of foreign countries, although, as regards the discovery of new and effective medicinal substances, it still lags behind the large capitalistic states...
...fastest-growing ad agency on Madison Avenue is a quiet, unspectacular shop where research-one of advertising's most sacred cows-has been put out to pasture and ignored. From billings of $2,000,000 a year after it started in 1949, Manhattan's Doyle Dane Bernbach has shot up to $20 million-and the growth of its reputation has been even more spectacular. Reason: Doyle Dane Bernbach believes that copy is more important than market research, graphs, formal presentations and much of the other paraphernalia that dominate many agencies. Says Agency President William Bernbach...
Burned by research linking smoking with lung cancer and by congressional charges that many filters actually filter very little (TIME, March 3), tobaccomen are quietly reducing nicotine and tars in cigarettes. Last week Consumer Reports, whose March 1957 tests played a large part in the congressional blast, reported results of latest tests, showing milligram declines in the last year. Those brands lowest in content...
Author Ferber has been to Alaska four times, and must have done a lot of research, too: her book is very knowing about such matters as parkas, salmon fishing and Gold Rush prostitutes. She also makes an emotional and just plea for Alaskan statehood. But decades of panning fictional gold (Show Boat, Saratoga Trunk) have taught canny Prospector Ferber where to find the pay lode. Her heroine, Christine Storm, is beautiful enough to still the growl of a Malemute, so passionate about her native Alaska that she would not swap a fox parka for an autumn-haze mink. Grandpa Kennedy...