Word: research
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Dates: during 1950-1959
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...Girl. Shirley MacLaine is wonderful in a soso story about motivational research and its application to love...
Married. Dr. Hans Albert Einstein, 55, son of Physicist Albert Einstein, professor of hydraulic engineering at the University of California; and Elizabeth Roboz, 56, research biochemist at Stanford University Medical School; he for the second time, she for the first; in Berkeley, Calif...
...consumer, charges Henry Abt, president of the Brand Names Foundation. Says he: "Private labels ride the coattails of makers' brands. No private label past or present has ever pioneered a new product or improved an existing one." National food brands last year spent $105 million on research and development of new products and $476 million to advertise them. An estimated 33? of every dollar spent in supermarkets goes into products that did not exist ten years...
...markets its Glim liquid detergent to some distributors to retail for 69? per 22-oz. bottle. It also supplies them with the identical product under the Sparkle label to retail for 49?. But in many a private brand, the lower price reflects not only the dropping of advertising and research costs but a difference in quality that is greater than the difference in price. Instead of creating new products and new markets, private brands merely scramble to copy new products of national brands. So accustomed have national branders become to private-label imitation that they accept it almost philosophically. Says...
...been able to copy successfully. These include Campbell's soups, Heinz's Ketchup, Gerber and Beech-Nut baby foods, Betty Crocker and Pillsbury cake mixes, Kellogg and Post cereals, General Foods' JellO, and Hellmann's mayonnaise. Explains Pillsbury Co. Vice President James Rankin: "Where much research, refinement and technology are needed, the private brands lag behind. Because we keep up quality and are always sure of enough research on new products and enough advertising to tell the public about them, we have no fear of private labels...