Word: research
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
...interactive ads and the ability to purchase products right off the screen. Changing the ads to include contests or other carrots will encourage viewers not to skip them. "Wait till the end of this commercial, and you can win a Ford Explorer," ventures TV analyst Josh Bernoff of Forrester Research...
...strong will those storms be? That's harder to estimate, in part because a very big storm is in some ways its own worst enemy. "A hurricane has a noticeable cooling effect on the ocean," explains atmospheric scientist Kevin Trenberth of the National Center for Atmospheric Research (NCAR). Indeed, at a certain stage of its life cycle, a storm of a given size will stir up enough cold water to put a halt to its growth. At that point, scientists say, it has come into equilibrium. Maintaining that balance is especially hard, because if a hurricane stirs up too much...
...foil wallpaper used in the hall's public areas. Misguided renovations in years past didn't help. The turbid purple-and-brown pattern on the auditorium carpet got that way because the first replacement had been matched to the worn, filthy colors of the original. Hardy's research revealed that in 1932, before 100 million shoes had shuffled through the room in its first nine years, the carpet had been light and buoyant, as if in entirely different colors. Out in the Grand Foyer, a regilded ceiling now gleams above; plummy new fabrics provide a frame for the gold-backed...
...suspected all along. The latest, entitled "The Nature and Predictors of the Trajectory of Change in Marital Quality for Husbands and Wives over the First 10 Years of Marriage," was published this month in the Journal of Developmental Psychology. Cutely subtitled "Predicting the Seven-Year Itch," this extensive research charts the decline in the quality of marriages of more than 500 Midwestern couples, surveyed over 10 years...
According to the research, married couples' assessment of the quality of their marriage starts to sink rapidly just after the "I do" and continues downward through the first four years. The quality of marriage plateaus after that first dip and then declines again during years eight, nine and 10--the "seven-year itch" part. Couples reported that the presence of children is, not surprisingly, a considerable stress on a marriage; the research states that having children at home prevented married couples from maintaining "positive illusions about their relationships...