Word: researched
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Dates: during 1950-1959
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...chief, Gavin bristled with new ideas that he hoped would put the service into the space business; he got the Nike program into the field, helped the Army keep for a while its continental defense mission. He became the biggest inspiration for the Army's research work in missiles, protected the missilemakers at the Army's Huntsville Arsenal while they developed the Jupiter C without formal Pentagon authorization...
...Washes for One Head. McElroy came up through the advertising route, but he bore no resemblance to the caricatured three-martini sincere-tie adman of Madison Avenue legend. In Procter & Gamble's tight check-and-balance organization, advertising was something of a science, tied closely to research and development, production and marketing. P. & G. advertising knew almost to the ounce how much soap each of its bubble-bathos radio programs could be credited with selling. P. & G. advertising still does the weekly wash free for 100 Cincinnati housewives, checks them closely as to their likes and dislikes...
Procter & Gamble's organization existed to give its president the facts-and McElroy used them to make his top-level decisions. When a scientist wrote P. & G. suggesting that fluorine in toothpaste might prevent tooth decay, the company hired the scientist, launched an intensive research project which came up with the information that enabled McElroy to give the go-ahead on Crest...
Largely because of the impetus Neil McElroy gave to research and development, about 70% of Procter & Gamble's income last year came from products that did not exist a dozen years before. Overall results of the McElroy regime: Procter & Gamble's net sales doubled, moving over the billion-a-year mark, and P. & G. twice won awards from the American Institute of Management as the best-run company...
...Charlie Wilson's New Look lacked forward vision. He had little if any use for the basic research that makes possible the weapons of the future. Why is the grass green and the sky blue? Why do fried potatoes turn brown? What is the molecular secret of life itself? The answers could not shoot and therefore should not be bought with defense dollars. Why would anyone want to go to the moon? An outer-space satellite could not destroy a target and should therefore have a relatively low priority. In 1957, for example, Wilson's research and development...