Word: researcher
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Dates: during 1950-1959
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ANOTHER innovation in TIME this week is the global year-end review of business. Research for it came from 75 on-the-spot reports from staff correspondents and stringers around the entire world. In past years the review has largely concentrated on the U.S. economy. In 1959 it was apparent that the most interesting economic story of the year was the vast spread of U.S. ideas and U.S. methods to the world, not only to the already industrialized nations of Europe, but also to scores of underdeveloped lands just beginning the long march to prosperity...
...Test of Vigor. More and more research is needed. Although industry spent $10 billion on research this year, it will have to spend still more. "The company that stints on research these days," says General Telephone & Electronics President Don Mitchell, "will give some short-term gain to its profit-and-loss statement, but it won't have any profit statement to worry about by 1970." Mitchell knows from experience that research pays off at a prodigious rate. "That means that $100 spent on research will bring back anywhere from $2,500 to $5,000 over a 25-year period...
...those familiar national caricatures, says John Treasure, managing director of British Market Research Bureau Ltd., "the stereotype of the typical Englishman is changing; the 'new Englishman' lives in a home with central heating, drinks canned beer or soda pop while watching television (having just eaten a wimpyburger), has corn flakes for breakfast, washes with Lux soap, dries his hands on a paper towel and has an ice-cream bar for a snack...
Upton Sinclair has always been the most unreal character in his own books. He proves this once again in Theirs Be the Guilt, a re-edit of Manassas, which he wrote 56 years ago. Sinclair, then 24, was living in two tents near Princeton, NJ. and doing research from books hauled from the university library in a rented horse and buggy. Years have left the innocent style intact-a genuine fustian or homespun purple-as well as the sentimentality, which would shame Dickens for a cynic. Thus the novel is not only a publishing oddity but it gives a rare...
...Years of research among troops and officers, both Allied and German, add up to a battle picture that is gripping in detail yet firmly held in the frame of strategy...