Word: researchers
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Dates: during 1940-1949
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...fundamental thinking behind the endeavor holds that vast general issues in education can be solved only through factual research: "the frontier of the imponderable retreats as knowledge of the tangible expands...
...lend the stature of their thought. But "the most important thing that can come out of the Institute," wrote then director Frank Aydelotte in 1943, "is not the absolute contribution of an Einstein, great as it may be, so much as the general flow of attitudes toward study and research which can seep down to the very roots of education. Our purpose is to be of the utmost possible service to general American scholarship...
...Rubicam's advertising agency, located his polling headquarters in Princeton for the sake of proximity to his farm in the nearby New Jersey hills. Quite coincidentally at the same point in the mid-Thirties psychologist Hadley Cantril succeeded in setting up the University-sponsored Office of Public Opinion Research, sole complete archives of all findings by the various agencies, as well as "Public Opinion Quarterly," the single authoritative compilation of developments within the trade...
Princeton pioneered in the field, Spurts of expansion this Fall at Michigan's Survey Research Center under Francis Likert and at Chicago's National Opinion Research Center (formerly the Donver Poll) are the climax of the preliminary gestures of Cantril and his associates for the past decade. After Gallup's first national poll in 1936 proved that the Literary Digest was wrong, the Cantril concept of small sampling polls as against mass surveys, now utterly beyond question, began to take shape in the development of the spot-check method...
...indeed fortunate that the chief commercial agency, Dr. Gallup's, cropped up in the same location as the focus for academic research in the field. When Cantril and Gallup got their heads together they really sparked pretty well." The latest attempt to hold to standards, Allpot adds, is also Princeton-pushed: the International Congress of Public Opinion Research inaugurated at Williamstown in September and destined to lead to a certification system to insure reliable personnel...