Word: researchers
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Dates: during 1980-1989
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Weil adds, "Harvard's training is different, and its research is different from the rest of the world. Harvard considers research to be the documentation of cases, that the way to push knowledge forward is to write cases, not scholarship...
...cutting edge of methodology, Harvard has not been as productive, but there are other dimensions, like case research, in which Harvard excels," says John Deighton, assistant professor of marketing at the University of Chicago. Still, says Deighton, "there is something wrong" when Harvard's B-School, often regarded as the best in the nation, doesn't produce students who go on to take teaching positions at other top business schools...
This is particularly true since Lottman obviously did extensive research for the book. The entire narrative is framed around letters to and from Flaubert. Correspondance with his sister, his niece, his friends and his most notorious lover, Louise Colet, give flesh to what is otherwise largely a chronology...
Agencies seeking to correct that lapse are being careful about how they portray those generations because research is showing that older consumers have an angry distaste for the traditional advertising images of frail and dotty elders. Says John Ferrell, chief creative officer for the Hill, Holliday, Connors, Cosmopulos agency: "The way that older people are depicted has changed dramatically. We learned they do not always want to be shown pitching horseshoes, rocking in a chair and watching life...
...from $4 or $5 for recent movies to $15 or $20 for concerts and sport events. Pay-per-view is still a pint-size player in the TV marketplace: only 11 million TV homes (out of 90.4 million) currently receive PPV shows, according to Paul Kagan Associates, a media research firm. But revenues are growing fast (from $88 million in 1987 to $200 million last year), and the number of PPV homes, Kagan forecasts, will nearly double...