Word: researchers
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Dates: during 1980-1989
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...CHIEF OF RESEARCH: Betty Satterwhite Sutter...
...never stopped. Today Bugs Bunny, Daffy Duck, Porky Pig, the Road Runner and Wile E. Coyote, Sylvester and Tweety, and their colleagues remain Saturday-morning superstars. They are also the focus of That's All Folks! by Steve Schneider (Henry Holt; 253 pages; $39.95). This comic valentine offers impeccable research, interviews with the animated geniuses who breathed life and laughter into their Looney Tunes, and hundreds of rare illustrations. Given the price of a single frame of original Warner Bros. art ($400 for Bugs and carrot), this is the season's biggest bargain...
Early next year the Maidenform men will be joined by a mild-mannered guy whose experience with X-ray vision well qualifies him to discuss unmentionables: Christopher Reeve (Superman). Many women surveyed during extensive market research found Reeve "handsome beyond words" and "down to earth." At least, when he was not wearing his cape...
Programs generally require patients to be from 15% to 30% above normal weight in order to qualify. However, these standards may not always be adhered to. Says Ann Coulston, a senior research dietitian at Stanford University Medical Center: "The institution offering the program is eager to get as many people as possible for revenue-generating purposes. People may get admitted who don't meet the criteria." Some experts would prefer to see the diets used only for very obese patients, those who are at least 50% overweight...
...many demands on employees. To compete effectively, the average American worker today must employ skills at a ninth-to-twelfth-grade level, in contrast to the typical fourth-grade standard during World War II. "It's not that people are becoming less literate," points out Irwin Kirsch, a senior research psychologist working for the Educational Testing Service in Princeton, N.J. "It's that we keep raising the standards...