Word: researchers
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Dates: during 1980-1989
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This week's poll is the tenth done for TIME this year by Yankelovich Clancy Shulman, which conducts polling and market research for a variety of corporations, business associations and publications. Since January we have shared our polls with Cable News Network, which broadcasts the results on its 24-hour news shows. Observes Zintl: "If you can get a measure of public sentiment, and some of the reasons behind it, that can be very valuable to the reader. It can add evidence to what we're finding out anecdotally...
...Opinion research can also have an impact that transcends the week's news. Says Hal Quinley, a senior vice president at Yankelovich: "Polls, along with the press, are one of the many ways people comment and respond to their political leaders." We happen to agree, but as always, we encourage our readers to form their own opinions...
Quick flip-through, by male in jokey mood: Woman sociologist gets big grant, does ten years of research, writes book proving that men don't do housework. Complains...
...CHIEF OF RESEARCH: Betty Satterwhite Sutter...
Only in this context is it possible to appreciate fully the importance of the publication last week of A Common Destiny: Blacks and American Society, a landmark 588-page study by the National Research Council that strives to update reports by the 1968 Kerner commission and Gunnar Myrdal. Edited by black economist Gerald David Jaynes and white sociologist Robin M. Williams Jr., A Common Destiny represents the nation's most definitive report card on race relations in 20 years. And America has flunked...