Word: researchers
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Dates: during 1980-1989
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...staff, Lear ruefully recalls the chaotic gestation: "In the beginning, I knew nothing about the magazine business. I knew I had a good idea. Everyone told me so, but they all bet against my doing it." In addition to exasperated editors, she was confronted by battalions of advertising and research "pros." She recalls them as gnomish little men who denigrated an audience of older women and told her that old "broads" and "gals" didn't want to see pictures of themselves. They smugly reiterated the Madison Avenue maxim: Youth is beauty. "The reason some men fear older women is they...
...airlines that own them, often at the expense of carriers without their own computers. Nearly 87% of all flights are now booked through the carriers with computerized networks, compared with 61% in 1983. The most dominant system is American's SABRE (an acronym for Semi-Automated Business Research Environment), used by 14,000 agencies to keep up with some 45 million different fares at 281 airlines. United's Apollo, the second largest, is used by 10,000 agencies. Last year the SABRE system brought American profits of $134 million, mainly in user fees collected from such airlines...
...Baltimore the physicists proclaimed their answer: no way. After weeks of thorough experimentation, researchers from numerous prestigious institutions, including M.I.T., Caltech, Yale and Oak Ridge National Laboratory, reported that they had found no evidence of "cold" fusion. The scientists seemed incensed that they had wasted their time trying to replicate an error-filled experiment and chided the University of Utah for requesting a $25 million federal grant based on sloppy research. Said Caltech physicist Steven Koonin: "We are suffering from the incompetence and perhaps the delusions of Professors Pons and Fleischmann." When the nine members of the cold-fusion review...
...Trying to contain medical costs by greater efficiencies is "wishful thinking" in his view. One reason is the inexorable aging of America, as the nation's over-65 population rises from about 28 million today to a projected 35 million by the year 2000. Callahan also blames high-tech research for producing ingenious new operations that remain astronomically pricey even as they become popular and desirable. He proposes a slowdown on developing gimmicky procedures like artificial hearts and a more careful review of their social and economic consequences. Says he: "We keep inventing new ways to spend money, and that...
...CHIEF OF RESEARCH: Betty Satterwhite Sutter...