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...eventually, China. The idea is simple - Lishen, one of the biggest battery manufacturers in the world, provides hardware manufacturing at a reduced cost, while its American partner provides the sales smarts and high-tech expertise. "It's a product of Sino-U.S. cooperation," says Liang. "[Coda] did market research and provided funding, and we were in charge of the power system." It's the sort of globalized relationship that has worked for countless products before - and now Coda and Lishen will try to make it work for the car of the future. (See the 50 worst cars...

Author: /time Magazine | Title: Electric Cars: China's Power Play | 8/31/2009 | See Source »

...well, might seem like a smart choice, especially as the cost of gas rises again. "The Chinese customer is just getting off a bike, so they're not worried about not being able to drive six hours without a recharge," says Philip Gott, a director for automotive consulting at research firm IHS Global Insight. "China has the chance to work out the kinks in its own backyard...

Author: /time Magazine | Title: Electric Cars: China's Power Play | 8/31/2009 | See Source »

...brilliant people taking up problems that may seem marginal compared to the broader socio-economic debates going on, but which it turns out a lot of people are very concerned with," explains Guy Groux, a specialist in French social and labor conflict for the National Center for Scientific Research. "It's a real 2.0 movement in being able to project a far larger image - and produce a much bigger reaction - than such a small initial protest base previously allowed." (Read: "Why the French Love to Strike...

Author: /time Magazine | Title: France's New Strike Force | 8/31/2009 | See Source »

Back in the early 1990s, when Kureishi first started going to extremist London mosques for research for The Black Album, scribbling down notes at Friday sermons was weirdo stuff indeed. Today, with London still scarred from the 2005 bombings by British-born terrorists and the far-right British National Party winning seats in recent European parliamentary elections, the novel seems spookily prescient. Though its themes of radical faith and alienation endure, Kureishi's mosque visits didn't. One Friday, he recalls, the mullah at a mosque in London's East End warned that "there are spies and journalists...

Author: /time Magazine | Title: Hanif Kureishi: Rebel With a Medal | 8/31/2009 | See Source »

Every year, the market-research firm Millward Brown conducts a survey to determine the economic worth of the world's brands - in other words, to put a dollar value on the many corporate logos that dominate our lives. Lately the firm's results have been stuck on repeat: Google has claimed the top spot for the past three years. The most recent report values Google's brand - those six happy letters that herald so many of our jaunts down the Web's rabbit hole - at more than $100 billion...

Author: /time Magazine | Title: Can Microsoft's Bing, or Anyone, Seriously Challenge Google? | 8/31/2009 | See Source »

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