Word: researchers
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Turns out "Don't squeeze the Charmin" might have been the worst marketing message of all time. According to a new study to be published in an upcoming issue of the Journal of Consumer Research, consumers who touch products in the aisles will pay more money for them than those who keep their hands off the merchandise. So in the 21 years Procter & Gamble ran the iconic television advertisements for its Charmin toilet-paper brand, Mr. Whipple, the uptight grocer with a secret squeezing fetish, should have encouraged his bubbly shoppers to fondle away...
...Investors who believe that Apple can still do well got a hand. Smart phone king Research In Motion (RIMM), maker of the Blackberry, posted strong earnings for the last quarter. The company did what Wall St. likes most of all. It did better than expected in the last reporting period and said it would do better than people anticipated in the future. Now Wall St. gets to re-evaluate Apple. RIMM, which is among the lesser branded competitors in the field, has done fine even in a downturn. Even if the recession has been deepening, businesses and consumers are willing...
...endangered cats like jaguars and tigers, will be launching an innovative program in the Brazilian Pantanal this summer. The program will be carried out jointly with New York City's Mt. Sinai Medical School, and will involve a unique exchange of services that includes conservation, health care and disease research. Mt. Sinai's medical students and researchers will come to Panthera's 270-sq.-mi. (700-sq.-km) Pantanal ranch (which includes a jaguar habitat), where they will give free medical care to locals. That care, along with a free school that will be built for local children, will come...
Venky is currently on sabbatical at Harvard Business School and the Kennedy School, where he is working to develop efficient management techniques for engineering and research institutions...
...away from the North Atlantic region where NATO pledged to keep the peace, and the Alliance is staking its credibility on a war in which Western forces are struggling. "The Taliban does not accept defeat, so how can you win?" says Karl-Heinz Kamp, director of the research division of the NATO Defense College in Rome, which trains all ranking NATO officials and diplomats. "NATO might not be able to lose or win in a classic military way," he adds...