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...unfair criticism. The best way to make decent money through Demand, as I discovered, is to research and write at breakneck pace, and the result is content that only just squeaks through the system. Working as fast as possible, I could make close to $60 an hour at Demand, a nice improvement on what I'm paid for my day job, but I'd be producing articles that were thinly sourced and poorly written. (See 10 ways Twitter will change American business...
...rewrite. All told, 40% of the 20 or so articles I submitted required some additional work before they got posted. My deliberate haste and sloppiness with Demand stories have led copy editors to give me, on a five-point scale, a pretty crummy 3.5 for grammar and 3.7 for research. If my scores dip too low, Demand will banish me from the system. (See 25 websites you can't live without...
Another factor in Deere's shrinking U.S. presence is that its biggest opportunities will be overseas: 60% of its current business is in North America, 40% in the rest of the world. Allen knows that ratio will change drastically. "Emerging markets hold the most potential," Buckingham Research Group analyst Joel Tiss says. "It makes no sense to open a new dealership in Dubuque, Iowa, anymore when they could put it in Santiago, Chile, where they can do 10 times the volume." Sales in South America are expected to rise as much...
...other challenges too. Deere has had to pump billions of dollars into engine technology to meet changing U.S. emission standards coming in 2011 and again in 2014 - costs it will pass on to customers through higher prices. "The 2011 product will go up several thousand dollars in price," Longbow Research analyst Eli Lustgarten says. "So when prices go up again just three years later, even the most price-inelastic customers will feel...
...concerned with improving how we deal with all choices. She examines decisions both minor--like choosing the beverages we drink--and monumental, including the dilemma of parents faced with whether or not to keep brain-damaged infants on life support. Through personal stories, her own experiments and other research, she dissects perceptions of choice (do we actually have it, and how desirable is it?) and what those perceptions mean. While Iyengar's often strained attempts to affect a colloquial tone are jarring, her point is well taken. As she suggests, in a world with ever increasing options, understanding choice...