Word: researching
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Dates: during 1980-1989
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...least, so he said, and for two years he never let anyone forget it. He drove the little white Honda CRX, he confided, only because he did not want to risk denting his Maserati. He helped out in a research lab for a measly $100 a week, he said, only because his family had cut him off when he failed to go to Harvard. He would not speak French, he said, only because Americans had such atrocious accents. He was fond of showing pictures of family mansions clipped out of magazines. When going away for a few days he would...
...tempted to save money by lowering its standards on maintenance and other safety measures? Everyone from passengers to politicians has begun to debate that question as billion-dollar takeover wars sweep the U.S. airline industry. Says Jerome Lederer, founder of the Virginia-based Flight Safety Foundation, an aviation- research group: "Buyouts need careful scrutiny, particularly with regard to maintenance practices. Safety must be paramount, and safety has suffered when maintenance is shoddy...
...globe, advertising is becoming more multiracial. Many ads in Japan, which often used to depict blonds because they represented the Western good life, are populated by blacks, Asians and Latins. "Japanese consumers now want to see somebody unique and somebody they can easily empathize with," says Hidehiko Sekizawa, senior research director for Hakuhodo, Japan's second & largest ad agency. In France the two hottest commercials of the summer, for Schweppes and Orangina, featured Brazilian music and casts of brown-eyed, mixed-race beauties...
...There's nothing simple about trying to replicate nature," says Jim Webb, regional director of the Wilderness Society, "but it has to be done." Florida's research shows that high levels of phosphates and nitrates from farm runoff have transformed more than 20,000 acres of Everglades saw grass into cattails. These intruders, which thrive in high-nutrient water, suck the oxygen from the marsh and suffocate aquatic life at the bottom of the Everglades food chain. On shallow ponds and canals, nutrient-fed algae grow so thick that they block the sun from underwater plants. So far, most...
This time around, though, few will challenge Clancy's claim that simple research and intuition give his books their uncanny sense of realism...