Word: researching
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Dates: during 1990-1999
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...which is not entirely due to her pixelated butt. "Lara's an enduring icon for adolescents," says game analyst Jeremy Schwartz of Forrester Research, "but she's also popular with younger kids, who aren't really thinking, 'Wow, she's a babe...
Sound ludicrous? That's what her friends said. So Clemmons did some research and conferred with Mory Gharib, an aeronautics engineer at the California Institute of Technology, who surprised everyone by endorsing her concept. According to Gharib, two 6-ft. by 15-ft. kites, used in conjunction with three pulleys, will easily lift the average pyramid stone in a 25-m.p.h. wind. "It needs more study," Gharib says, "but all of the math works." Others were persuaded by what they witnessed. "I thought it was bull," admits Lynn Velazquez, an administrator at Pepperdine University who assists with the field tests...
...drafting plans to assemble a full-scale, 15-ft.-wide kite for use with a pulley system capable of lifting blocks as heavy as the pyramid stones. The initial tests will take place in California's Mojave Desert--once someone secures the $100,000 required to fund the research. To that end, Clemmons persuaded several companies to collaborate on a new perfume dubbed Ala (Latin for "wing"), which goes on sale in pyramid-shaped bottles in December, with all profits donated to the kite-research project...
...grander stage: in the shadow of the Giza pyramids outside Cairo, in what she envisions as the most notable kite flight since Ben Franklin's. In the meantime, Clemmons is taken with the idea that a hobbyist like herself might somehow scoop all the pyramid experts. "Other research expeditions had a bunch of men pushing and pulling," she says. "Mine will be me and my girlfriends with kites and a pack of beer, sitting in lawn chairs, waiting for the wind to kick...
...network cites its own research to claim that the time for TV-online convergence has come for its audience: 56% of 12-to-24-year-olds with computers have a TV in the same room. But the knock against "interactive TV" has been that it's an oxymoron; no one's agitating for a choose-your-own-adventure version of Martial Law. webRIOT hopes to score with a sort of cheap-'n'-dirty, Scud-missile interactivity. The game (accessible at www.mtv.com requires no special hardware or complicated interface; players simply use the keyboard as a buzzer. And, notes MTV programming...