Word: researching
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Dates: during 2000-2009
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...When and if the economy heats up again, perhaps shoppers will return to the so-called aspirational brands like Abercrombie. But don't bet on it. "Retailers don't realize that consumers are spending less and doing O.K. with it," says Beemer. According to Beemer's research, only 40% of men and 20% of women say they'll spend at high-end apparel stores again. "Abercrombie keeps working to protect their brand," says Beemer. "But when you keep seeing 30% sales declines, you're going to protect your brand into oblivion...
...dream of an electric autobahn is clearly taking hold in Germany. The German government last week unveiled a "national development plan" to put a million electric cars on the road by 2020, pledging to provide $715 million from the country's economic stimulus package toward funding for research and development. Part of the plan involves developing a network of electric filling stations along German roads, with waist-high sockets for electric-car owners to recharge their vehicles...
...streets," wrote the daily Berliner Zeitung. "Electric cars will, for the foreseeable future, remain a niche product. For years, huge sums have been invested in fuel cells or hydrogen-powered cars - but no viable cars have appeared on the market." The German government may be hoping its investment in research on electric vehicles will change that...
Many apologies, but Tolstoy appears to have been wrong. In times of change, a new study shows, we usually first seek out the unfamiliar, the new. "Change," according to the paper, which is set to be published in the Journal of Consumer Research, "begets change...
...overthink. In her fifth experiment, Wood found that when research subjects are prompted to "STOP and THINK CAREFULLY" about a choice - she literally put those commands in capitals in the instructions - people were more likely to opt for their old, familiar choices. The lesson? Don't think, don't look, just leap...