Word: reservoir
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...give it up easily. But some products-including Cheer detergent-have already stopped using Brand X in favor of such descriptions as "another leading washday detergent," and others, such as Piel's beer, are cutting down their use of Brand X. But Brand X has a huge reservoir of good will in TV viewers who resent loud and aggressive commercials, favor the underdog. Manhattan's Brand "X" Enterprises, Inc. is so confident of this market that it is planning to put out a new detergent. Its name...
Intransigence on both sides could bring new riots on Nov. 3, Panamanian Independence Day. But General Bogart has already proved that behind angry faces there is a big reservoir of ordinary human friendship on the isthmus...
...lower as if by a miracle. When they were only knee-high, the army of the erstwhile 'servant" appeared, marching down the river bed to take Babylon without a fight, instead of attacking the thick city walls, the invaders had cleverly diverted the river into an abandoned reservoir...
TURKISH OIL FIND near Adana by Socony Mobil yielded biggest flow (240 bbl. a day), best quality oil yet found in Turkey. The gusher rouses hopes that oilmen have struck edge of vast reservoir whose oil might end a major import drain on Turkish economy...
Waterflooding is the favorite technique. Water, sometimes treated with chemicals to increase its density, is pumped into an oil-bearing formation, forcing the oil to a nearby well. In most situations, water-flooding recovers 40% to 65% of the oil in a reservoir...