Word: resetting
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...threw out the magazine's ponderous, technical farm features, replaced them with over-the-fence news for farmers. To separate his rural but non-farm readers from farmers, in 1943 he bought the newsweekly Pathfinder, later changed its name to Town Journal (circ. 1,592,615), and reset its editorial sights to lure small-town nonfarm readers. To increase Farm Journal circulation, Publisher Patterson and President Richard J. Babcock, 43, started three regional editions, printing specialized news and information for farmers in all sections of the U.S. Ad revenue climbed from $300,000 in 1935 to nearly $10 million...
Changes Ahead. Last year, after he returned to New York, the ailing Trib began taking a new prescription. The Herald Tribune started a "Tangle Towns" contest (TIME, Jan. 10), which added 70,000 circulation (it held between 20% and 30% after the contest). It also reset its editorial sights in many ways, began to compete more with Manhattan's breezy morning tabloids and less with the entrenched New York Times...
...narrow fly gallery. There, about lunchtime, Electrician Charlie Suhren started setting the lights for the first scene. As soon as his job was done, Charlie retired to a remote eyrie high in the cathedral vault of the stage, where he played solitaire until it was time to reset the lights for the next scene...
...version of 1937's big hit, set Judy Garland back on top of the heap as a musicomedienne; and Seven Brides for Seven Brothers, a high old roister-doister of a show, in which the legendary rape of the Sabine women, as adapted from Stephen Vincent Benet, was reset (with concessions to the censor) in backwoods Oregon, was larded out with some swell songs and dances...
...rises as he is supposed to, the pilot would then reset the exhaust controls for normal jet flight. He could fly in any direction by choosing the appropriate set of burners in his circular power plant. So that he would always be facing forward, the cockpit would rotate automatically as the craft changed direction...