Word: resins
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Dates: during 1950-1959
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Ever since Du Font's quick-drying lacquer (Duco) revolutionized automobile painting in the 1920s, chemists have tried to find a similar paintmaking resin which could be dissolved in water, instead of in costly, inflammable solvents. But almost anything that water would dissolve could also be washed away by water after it dried. Last week Reichhold introduced a water-soluble resin which is the base for a paint that, after baking, can't be washed off. Moreover, it also withstands weathering, salt water and corrosion. For automakers, Reichhold's resin may mean an end to flash fires...
Once he got his resin on the market, Reichhold vexed competitors by trimming prices, taking as little as 3% profit on sales, where others got as much as 10 or 20%. He built volume on small margins, plowed all earnings back into the company, thus kept expanding. By 1942 his sales were up to $10 million. In the next ten years, they jumped tenfold. He now has ten plants in the U.S. and 19 others around the world, with subsidiaries in England, France, Australia and Canada...
...Duca's first steps was to get a new medium for his youngsters, something that they could work in more easily than ordinary oils or water colors. He hit on a resin plastic which stays bright when dry, does not rub off, or run together when slopped on. The kids took to it like ducks to water. Sometimes Duca herds his charges to museums to see what grown-up professionals have accomplished, but he lets the boys draw their own conclusions from their observations...
Pliable Paint. The Glidden Co. brought out a new industrial enamel with a silicone-resin base, which can be bent, twisted and hammered without marring. Glidden thinks its Nubelon S may replace porcelain and galvanizing on such things as kitchen appliances, metal furniture, farm buildings and hospital equipment. Price: $9 a gallon...
...Hashish (from the Arabic word for dried herb), a narcotic made from the resin of female flowers of Indian hemp, is the Eastern version of marijuana. It was once the favorite stimulant of the Assassins (more properly Hashish-ins), a secret society of Shiite fanatics founded in the 11th century, whose drastic political actions led to the gradual adoption of their name as a synonym for killer...