Word: resins
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Dates: during 2000-2009
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...same time the firm must keep hold of its core fan base while opening up new product lines. Millions still love the standard resin shoes but plenty of people despise them, too. Duerden says he receives hate mail from nonplussed members of the public; others use the website ihatecrocs.com to vent. But Crocs is confident there's a deep pool of demand for its shoes. Despite the slowdown, the firm has sold around 120 million pairs so far this year, largely to the core demographic of suburban families, across more than 100 countries...
...part, Crocs has been steadily moving into other styles and materials over the past two years, from high-heeled shoes with a velvet finish to a khaki houndstooth men's loafer, both made out of resin. The hope: that a parent outfitting their kids in clogs will pick up a few more. "It's about persuading people to put the shoe on. We need to continue to evolve [our shoes]. And sometimes that might mean looking nothing like a Croc," says Duerden...
Fiorentini has developed a complex restoration process. Before he start cleaning a piece of a gravestone, he injects it with resin to stabilize it. Then after a few days he cleans the piece “section by section, without removing anything.” Next he begins to repair and fill any damage with the appropriate kind of mortar. After that comes the final measure, which Fiorentini calls “consolidation.” He describes this ultimate step as the one that looks towards the future...
...signature designs in materials like wood and gold plate. After years of styling celebrities in Harry Winston gems, Carol Brodie just introduced her own line of ridiculously well-priced jewels, Rarities, sold on HSN. And Radhika and Gauri Tandon channel their Indian and Art Nouveau inspirations into vibrant resin cuffs with inlaid stones for their five-year-old brand, Isharya. Call it a wrap on wrists...
...presentation kitchen at the entrance showcasing cheese, meats and salads. Further on, a clutch of 11 custom-designed mobile panels helps create individual dining zones that can contract and expand according to crowd levels. Smaller tables, accented by original George Nelson swag-leg chairs, have been rendered from resin and glow from within via abundant natural light. Outside, the designer name-dropping continues unabated via Bertoia chairs and Durat tabletops crafted from recycled plastic. It's all capped by the superlative Italian creations of local celeb chef Tony Mantuano - a favorite of the Obamas, no less. See more at www.terzopianochicago.com...