Word: resistab
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...Anahist Co. (Anahist); Bristol-Myers Co. (Resistab); Whitehall Pharmacal Co. (Krip-tin); Union Pharmaceutical Co. (Inhiston); Grove Laboratories (Antamine...
Last week the Federal Trade Commission, asking for a showdown, cited three leading sellers of anti-histaminics for false and misleading advertising. The complaints were issued against the Anahist Co. of Yonkers, N.Y. (Anahist) and the Bristol-Myers Co. (Resistab), both of which, under their own trade names, market thonzylamine hydrochloride (also known as Neo-hetramine when prescribed for hay fever). The third complaint was against the Whitehall Pharmacal Co., which sells pyranisamine maleate (Neo-antergan) under the name of Kriptin...
From the acres of advertisements used to push these products, FTC picked such claims as these for Anahist: "New Miracle Drug stops cold symptoms in a single day"; "Now say Goodbye to colds with Anahist"; "Prevents sneezing, coughing and running noses." For Resistab: "Kills colds in one day"; ".. . To guard my family against colds." For Kriptin: "Kill a cold at the very start-kill it completely-not in days but in hours"; "No more sneezing -stopped-up nose-aches and pains-no more miserable days in bed trying to 'outlast' a cold...
...stepped on the toes of another federal agency when it questioned advertising claims that Anahist and Resistab are perfectly safe when taken as directed on the package. The Food & Drug Administration, convinced that the anti-histaminics are safe in the recommended doses (usually with an added warning against driving a car if the user becomes drowsy), had allowed them to be sold without prescription...
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