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Word: resistance (lookup in dictionary) (lookup stats)
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Walla rejects the idea of a buy button as "science fiction," and most researchers say the technology allows them only to observe how brains work, not to control them. Says Brammer: "I have got a lot of respect for the power of the human spirit to resist being manipulated." As proof, Smidts says, "a lot of advertising doesn't work. It's hard to persuade and influence people...

Author: /time Magazine | Title: Marketing: What Makes Us Buy? | 9/17/2006 | See Source »

...Although Tehran has offered less than the West had demanded, it is making a smart calculation that the Europeans will resist heading down the path of confrontation as long as Iran is willing to offer a credible mechanism for addressing Western concerns over its uranium enrichment...

Author: /time Magazine | Title: Iran Nukes: Why a Compromise May Be in the Works | 9/14/2006 | See Source »

Walla rejects the idea of a buy button as "science fiction," and most researchers say the technology only allows them to observe how brains work, not control them. Adds Brammer: "I have got a lot of respect for the power of the human spirit to resist being manipulated." Also, Smidts maintains, "A lot of advertising doesn't work. It's hard to persuade and influence people...

Author: /time Magazine | Title: Brain Sells | 9/10/2006 | See Source »

Kitchen real estate is always at a premium, but for many home cooks, it's impossible to resist the siren call of shiny new cooking gadgets that promise to make your culinary experience faster, easier--and, equally important, more stylish. We tested the newest arrivals and found a few that are worth making room...

Author: /time Magazine | Title: Home: Counter Intelligence | 9/10/2006 | See Source »

...still a little anxious and nerdy, and he throws in monster 30-second pauses while he agonizes--literally, he looks as if he's in agony--over precisely what word to say. He still wears horn-rims. He asks several times if he's being interesting. He can't resist throwing out weird little factoids that have adhered to his sticky, hyper-retentive mind (according to Franzen, 43% of Subaru owners are Republicans; every person in the continental U.S. lives within one mile of an owl; scrub jays kill an estimated 100 million songbirds a year in California alone...

Author: /time Magazine | Title: How Jonathan Franzen Learned To Stop Worrying (Sort Of) | 8/20/2006 | See Source »

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