Word: resisted
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Dates: during 1950-1959
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...Milwaukee, Seattle and New Orleans, the Sunday boom has spurred vigorous counteroffensives by merchants' associations, which resist Sunday selling as an unfair pressure on the businessman. Church groups have joined in the criticism. Decrying "this insidious and fast-growing practice," Cardinal Spellman last month urged New York's Roman Catholics to "help others who wittingly or unwittingly may be breaking God's Third Commandment," by refusing to do Sunday buying...
...version of Mildred Pierce on NBC's Lux Video Theater. The week's best drama, We Who Love Her, had Alexis Smith recover sufficiently from kleptomania to adopt her six-year-old orphaned niece on NBC's On Trial! Oscar-Winner Bette Davis couldn't resist some real-life emoting on Ed Murrow's Person-to-Person (CBS), on which she volunteered a friend's suggestion for her tombstone ("She did it the hard way"), while Husband Gary Merrill suggested that if Bette had not become an actress she would have been president...
...such installment loan abuses as no-down-payment deals and overlong terms, the installment buyer is not yet being pinched, will be the last to feel it. Bankers welcome installment loans not only because they are quickly repaid (average loan duration: two years) but also because few customers resist high interest rates (top effective rate* at New York banks: 11.7%). The installment buyer is usually not concerned with interest rates; all he wants to know is the size of his monthly payment and whether he can carry it. Household Finance Corp., whose 757 offices shoveled out $771 million in installment...
...reason why some admen still resist "smart" advertising is that it takes greater imagination and patience to captivate a customer than to clobber him. Even David Ogilvy, who dreamed up the Hathaway Shirt and Schweppes campaigns, was unable to work out a successful offbeat formula for Rinso. At times the determinedly soft-sell ads turn out merely limp. Nevertheless, some of the loudest drumbeaters in U.S. advertising have learned lessons from the velvet-voiced sophisticates. The work of top artists and crack color photographers is being used to a far greater extent than ten years ago-if only to dramatize...
...conceded, however, that ours is an age of consolidation rather than of great innovation and claimed that this fact could not be blamed on the Little Magazine. "Our task today," he said, "is to keep the literary criteria going, to resist vulgarization on the one hand and academicization on the other...