Word: resor
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...major management realignment, Thompson's grand old man, Stanley Burnet Resor, 81, who spent 44 of his 53 years with the agency as president and chief executive officer, was finally retired as board chairman. By virtue of a decision to leave the chairman's spot vacant, the vice-chairmanships of two of Resor's top hands were also eliminated: Samuel Meek, 66, who has run Thompson's international operation for 36 years, and Henry C. Flower Jr., 64, a 33-year Thompson veteran. Both Flower and Meek will continue with the agency as directors and members...
Since he was jumped over 84 other vice presidents to become Thompson's president in 1955, Strouse has slowly been building a younger management team to take over from Resor, Resor's wife Helen and their aging right-hand men. Two years ago the Resors were prevailed upon to sell their 51% holdings of Thompson's voting stock to the agency's profit-sharing trust fund. "They are both older now," says Strouse, "and it was decided that for the best interest of the company, the stock should be sold so that it would...
...grand old man of U.S. advertising, Stanley Burnet Resor, 81, stepped down last week after 44 years as chief executive officer of J. Walter Thompson Co., the biggest advertising agency in the world...
...When Resor, who headed Thompson's Cincinnati office, bought out Commodore J. Walter Thompson in 1916, the agency's billings were $3,000,000. Last year they totaled $328 million. Resor pioneered in market research, required copywriters to know almost as much about a product as the manufacturer, and shied away from gimmicky ads. With the help of Resor's wife Helen, Thompson was among the first ad agencies to hire women and to make a play for the woman's market, won such accounts as Lever Bros., Pond's and Kraft Foods. Thompson...
...continue these policies, Resor chose as his successor Norman H. Strouse, 53. Strouse, born in Olympia, Wash., worked for a time in the advertising department of the Seattle Post-Intelligencer, joined Thompson's San Francisco office as a space buyer in 1929. After World War II service on General MacArthur's staff in the Pacific, he was assigned as Thompson's account executive to Ford in Detroit. He handled the job so well that he was made a vice president in 1947. In 1955 he was chosen over 84 other vice presidents as president of J. Walter...