Word: resorting
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Dates: during 2000-2009
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...seduce consumers, companies resort to elaborate feats of marketing sleight of hand. Walker draws back the curtain on the pioneering branding campaign that created a mystique around the energy drink Red Bull, which was introduced in the U.S. in 1997. As the corporate saga goes, Red Bull was invented by Dietrich Mateschitz, an Austrian entrepreneur who "supposedly came across a syrupy tonic favored by rickshaw drivers in Thailand, called Krating Daeng." Rather than rely on a traditional TV ad campaign, the company mounted an expensive stealth-marketing campaign, enlisting extreme-sports enthusiasts to ride wind-powered kiteboards to Cuba...
...debate over same-sex marriage, like the one that rages over abortion, is a testament to the judicial branch’s ability to shape societal institutions. As commentators have frequently noted, both sides have embraced the power of the court as a last resort in their struggles for desired outcomes—advocates of gay marriage hope courts will uphold their rights to the practice, while opponents hope courts will agree it is unconstitutional. But in all likelihood, last week’s decision in California will be overturned at the ballot box come fall, since the prevailing sentiments...
...same week, a second opportunity to whip up national hysteria came when Russia defeated Canada to win ice hockey's World Championship for the first time since 1993. And Putin continues to pour funds into his pet project of holding the 2014 Winter Olympics in the Russian Black Sea resort Sochi...
...give even the most jaded visitor a kind of whiplash of the eyes), some for the parties (free food! free wine! possible sightings of Clint and Brangelina!). But the 2,000 critics are here on a monastic mission. Renouncing the beaches and the usually gorgeous weather of this Riviera resort, we sit in large and small screening rooms in Cannes' Grand Palais from eight in the morning to well past midnight, taking pause only to rush to the press room or back to our hotels to file reports on the films we've seen. It's a hectic time...
...find the right balance between the formulaic familiar and the innovative, and thus far that blend proved elusive in Hong Kong -the gateway to a vast number of Asian visitors whose exposure to Disney storylines is lower. Last year's annual report noted that revenue growth at the resort in Paris was offset by Hong Kong's low attendance. Management hopes that "Small World" will help turn things around, but that may be a tall order, even for over 2,000 pounds of glitter and 241 dolls...