Word: resorts
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Dates: during 1980-1989
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...National, No. 3, have been "dragged kicking and screaming," as Olson puts it, into a gigantic giveaway game started by No. 2, Avis, last September. The giants of the rental-car business are courting customers with a growing array of gifts, from toy koala bears to vacations at resort hotels. This costly contest comes at a time when the industry's profits, pounded by a recession that has cut into travel budgets, have plunged from more than $250 million in 1979 to less than $50 million last year...
...weeks residents of the Mediterranean port of Nice have been enjoying striptease by billboard. It began last month, when large signs appeared displaying a bikini-clad blond against the Backdrop of the resort's famed beachfront. She pledged in large letters to TAKE IT OFF, and indeed in the next installment her top was gone. When, in the billboard's third version, the bathing beauty finally showed up in the altogether, the accompanying slogan read: AS PROMISED AFTER 21 MONTHS OF SOCIALISM, I'VE GOT NOTHING LEFT...
When the ski boom hit in the late 1960s, Aspen quickly emerged as its glamorous headquarters. Tourists flocked to the old Colorado silver-mining town turned winter resort, lured by the 11,300-ft. Aspen Mountain, the classy lodges and chic crowds. Its glittery, fast-lane image later included pricy real estate and such open cocaine use that it acquired the nickname "Toot City." Artists, ski bums and a coterie of rich and famous, including Actor Jack Nicholson and Troubadour John Denver, settled in what Denver dubbed "the sweet Rocky Mountain paradise." Now, as the ski craze cools and recession...
...their town, even looks a bit bedraggled. Compared with accommodations in Vail, which now attracts more business, Aspen's once premier lodges seem cramped and aging. Says Boutique Owner Rita St. John: "People are paying $200 a night and getting a dump." There is no first-class resort hotel. Zoning and building limitations passed when the town was thriving have hobbled renovation and expansion efforts...
...promotional campaign. Says Author Leon Uris, a 20-year resident: "We've been ho-humming it for years. We have to get competitive." But other residents, who want to preserve Aspen's small-town charm, are disturbed by calls for mass marketing. "We're a mature resort with a solid product," says Lodge Owner Allan Blomquist. "We don't need flamboyant hype...