Word: respondents
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...hard sell is considered extremely impolite in Japan, where consumers respond best to ads that emphasize the product's health-giving qualities and list the ingredients. The Germans also prefer directness; to sell, a soap must stress cleansing power rather than fluffy wash or handy container. The Spanish have a confident serenity, and ads that suggest snob appeal fall flat. Italians, though they bred Gina and Sophia, are prudish about sex and seminudity. "We can't present a woman as a sex kitten," moans an adman in Italy, where the Maidenform girl is photographed modestly at home...
...Kline picked 20 private patients, living at home, suffering from "pure" depression. One patient, who was also physically ill, failed to respond, and one responded feebly. But 18 showed marked improvement within 24 hours after they got an injection of 5-HTP along with oral doses of energizer drugs. Among 30 patients with different types of depression associated with hardening of the brain arteries or schizophrenia-like disorders, only seven showed marked improvement. But this is better than with previous drug treatments...
...that appear to be close to the sun to see how much their light is bent by the sun's gravitation. Distant radio telescopes will bombard the moon with radar waves so that observers in the path of totality can see how the waves reflected from the moon respond to the unnatural darkness...
...avid televiewers, and TV has made the market what it is. Advertising its Chocks Vitamins with the help of Kukla and Ollie, Miles Laboratories was gratified by researchers' findings that 64% of the young regular viewers asked Mom to buy Chocks and 38% of the mothers complied. Children respond enthusiastically to products that are connected to animated symbols, such as the Bosco Bear or the Campbell kids. But children dislike being talked down to. In advertising its Keds shoes, U.S. Rubber employs "Kedso the Clown" for the two-to-six-year audience and space-minded "Captain Keds...
Almost from the moment that his chemists start to work on a new product, Lavin's advertising men are preparing saturation campaigns. Even before Alberto-Culver finished developing its Subdue dandruff shampoo, the admen had filmed the TV commercials. If test audiences respond enthusiastically to the commercials, Lavin brings out the product. At times Lavin has put more than 50% of his sales into advertising, this year will invest well over $30 million. Television will...