Word: restaurante
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Dates: during 1960-1969
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Most tie-ins are subtler, but not much. Planters Peanuts and Royal Crown Cola constitute Jerry Lewis' diet in The Nutty Professor. Rewarding him roughly at the rate of a dollar a calorie, the two companies have paid $250,000 to plug the movie, including blurbs on 40 million...
(2 of 10) and monks of Ladakh devoted themselves to writing an "immortal epic" of India's fight against Chinese aggression. A temple in the south Indian state of Andhra Pradesh converted its 85-lb. gold treasury into 15-year defense bonds, while New Delhi bank clerks shined shoes...
In a sense, Charles Nonon was the Escofner of the Grand Guignol. For eye-gouging scenes, he bought eyeballs from taxidermists, coated them with aspic, and stuffed them with three anchovies marinated in blood. In Paris last week, there was a rumor that Nonon will soon open a quiet little...
A "fail-safe" system ensures that each restaurant abides by Stouffer standards. The research kitchen at the Cleveland headquarters has standardized 4,500 Stouffer recipes, prescribes the menus for every link in the chain. Vern Stouffer studies the menus, often steps into the kitchen to test-taste, sends his secretary...
Tops on Fifth. Though Howard Johnson's has a thicker cut of the national restaurant business, Stouffer's boasts some superlatives of its own. In Manhattan, Stouffer's Fifth Avenue, which includes the skyscraping Top of the Six's, is the nation's largest restaurant...