Word: restaurante
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Rather than looking at menus from around the country, the researchers created their own examples of easy and hard-to-read type and analyzed subjects' responses. The experiment was limited in its sample size, and the researchers focused primarily on the psychological effects that lead people to draw conclusions based...
Not everyone agrees with that point of view. "Using fancy fonts and small print may suggest that you're sophisticated, fancy and highbrow, but also pretentious and unapproachable," says Aaron Allen, founder and CEO of the Quantified Marketing Group, a restaurant design and marketing company based in Orlando, Florida. Allen...
Anne Burrell, star of the new Food Network show Secrets of a Restaurant Chef, says she's likewise wary of intentionally abstruse menu language. "I find that the more intricate a menu description is, the more disappointing a dish usually is," says Burrell, Mario Batali's longtime sous chef on...
There have been 13 outbreaks of salmonella in tomatoes since 1990, which puts the fruit on the list of high-risk foods that are prone to infection. But unlike the bagged spinach from the 2006 E. Coli scare, the tomatoes don't come with a traceable bar code. "When you...
Of course there's plenty of choice if you want to dine out, and Leith's two Michelin-starred chefs compete hard for visitors' custom. At the ripe old age of 29, Tom Kitchin, www.thekitchin.com, became the youngest Scot to receive the ranking - just six months after he opened his...