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...thing we'll have. That's all right - at a time when a recent Gallup poll reports that a record-high 41% of Americans think global warming is exaggerated, green groups need to do everything they can to keep this issue on the front burner, here and in the rest of the world. "The take home message from Earth Hour should be that we are not alone," says Roberts. "I want people to go to the website, but after, I want them to send a letter to their congressman." So think of it this way; turning off your lights Saturday...

Author: /time Magazine | Title: Can Earth Hour Galvanize the Global Warming Fight? | 3/28/2009 | See Source »

Russia breeds 10 times more leeches than the rest of the world combined, most of them raised at the International Medical Leech Center at Udelnaya. It is an institution that has existed since 1937, producing 3 million leeches annually. It is now taking advantage of the growing popularity of leech therapy, also known as Hirudotherapy, around the world. Demi Moore last year spoke about the cleansing effects of leeches; Britain's National Health Service buys 50,000 bloodsuckers every year; the U.S. Food and Drug Administration approved leech therapy in 2004 because they proved beneficial in increasing blood circulation...

Author: /time Magazine | Title: Leeches: Fresh Blood for Russia's Economy | 3/28/2009 | See Source »

...looked upon as exotic or primitive. Under Communist rule, leeches were readily available for sound therapeautic purposes. "It was mandatory for each pharmacy to have 25 leeches in stock at a time," says Nikonov, who has worked at the Center for 19 years. He is very proud that the rest of the world is now catching up to Russia. (Check out the story of a modern-day exorcist...

Author: /time Magazine | Title: Leeches: Fresh Blood for Russia's Economy | 3/28/2009 | See Source »

Further, consumers fear that once they break that large bill, they won't be able to stop spending the rest. "Once that barrier is passed, it's like a dam gets broken," says Srivastava. "And we've found that when people decide to spend, they'll spend more with the bigger bill than with the smaller bill." Researchers have labeled this phenomenon the "what the hell" effect: "I've broken the hundred; it's gone from my wallet. What the hell, I may as well blow off the rest." So consumers, afraid that the "what the hell" effect will drain...

Author: /time Magazine | Title: Want to Save Money? Carry Around $100 Bills | 3/27/2009 | See Source »

...work of the British political economist David Ricardo, for anyone to cloak a theory around something that humans had been doing since time immemorial. Ricardo showed that if nations concentrate on what they do best - those things in which they have a comparative advantage - and trade for the rest, their welfare will increase. The magic of trade is that it encourages economic specialization. If the fruits of that specialization can be freely exchanged, everyone benefits. (Read "Protectionism on the Rise in Europe...

Author: /time Magazine | Title: Global Trade: The Road to Ruin | 3/26/2009 | See Source »

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