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Calling it sweeps week is a bit of a misnomer; it's actually nearly a month. The current period, which starts Oct. 29, won't end until Nov. 25. It's the result of an anachronism: Nielsen developed the concept of sweeps week in 1954, when they mailed small TV ratings booklets to households across the country and asked them to record everything they watched for a week. To keep the task of receiving and recording thousands of diaries from the sample households orderly, they started a "sweep," starting on the East Coast and moving West across the country...
...appears that Gmail suffered the exact same problem that FAS and @College suffered at previous times,” Selsby said. “Gmail has been declared spam by a number of spam-monitoring companies. As a result, a number of third party filters are filtering out Gmail...
Robert H. Giles, Curator of the Nieman Foundation, said that falling circulation rates indicate a growing interest in free news among the public, and as a result, waves of layoffs have hit many newspapers across the country...
...unlike their 18th-century French counterparts, readers today face a large and growing pool of information, but I don’t see readers (if they can even be called that anymore) becoming more analytical as a result of the many recent developments in reading technology. If anything, these products seem merely to make us read faster, less carefully, and in such a way that we can no longer absorb anything not presented in an easily digestible form such as video clips or embedded MP3 files. After all, is a vook something we “read?...
...cabinet also extended a $1.5 million rehabilitation package for victims. "It doesn't exonerate the Congress, but by and large the Sikh community agrees that it was a one-off thing and there is no anti-Sikh philosophy in any political party and [the incident] was not a result of a clearly articulated worldview, as it has been with Muslims in the country," says Ganguli...