Word: retail
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...health-care industry, with its chronic shortage of nurses and burgeoning client base in Sun Belt states, is a natural pioneer of such programs. But increasingly, other kinds of companies are getting involved, especially giant retail chains like Borders, Home Depot and CVS Pharmacy...
...meeting yesterday, the director for retail operations for HUDS, James De Zutter, spoke to around 35 would-be baristas and managers interested in running the student-managed social spaces in Lamont and the upcoming Penthouse Coffee Bar in Hilles...
That stores should serve as a social gathering post isn't new: trunk shows have long existed, and several years ago Apple revolutionized the interactive retail concept by inviting customers to hang out with laptops for free tech advice and quick tutorials. Savvy brands know to sell consumers more than just their products, so to establish a more meaningful relationship some are customizing the in-store experience to provide something much deeper: a chance to feel connected to a community...
...network. As more flagships open around the world, shoppers will be able to join a live gaming community by directly competing against scores posted by players at other stores. "Learn to get close to your consumer; it's going to keep you alive," says Cliff Crosbie, director of global retail and trade marketing for Nokia...
Swedish furniture giant Ikea has done just that, launching a division called the Small Biz Network to accommodate entrepreneurs starting ventures. A quarterly electronic newsletter invites small-business owners into a local Ikea store for a networking event. Brands that encourage consumers to join their retail communities are hoping for a greater degree of customer loyalty in return. For many, it's too early to predict results, but when asked if she would try out any of the other assembly-meal places opening up around town, Feldpausch replied, "I would feel disloyal if I were to go to another...