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...Clark Gable frequently placed custom orders. The brand was popular in academic institutions as well, and the polo coat became the uniform at places like Miss Porter's School. On Ivy League campuses, Brooks' preppy innovations like argyle, seersucker and madras?all brought to U.S. shores by the retailer???developed into the dress code. Even the silk foulard necktie, today a key part of business attire, was first imported from England by Brooks Brothers in 1890 and later updated in repp stripes. Continuing its tradition of innovation, the preppy retailer will introduce a capsule collection by menswear designer Thom Browne...
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