Word: retailing
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Dates: during 1940-1949
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...money even before that. (West Coast newsmen have guessed that it cost Hearst $2,000,000.) For the last few months, it has reputedly made a little money. While its total advertising lineage (6,800,000) in eleven months of 1939 was approximately the same as in 1937, in retail advertising it had gained 520,000 lines, a clear indication that local businessmen have confidence in John Boettiger and his paper...
...Though occupancy is the best in a decade, office building vacancy is still 18%; therefore the only likely item of commercial construction will be retail stores in new residential areas...