Word: retailing
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Dates: during 1940-1949
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Between the buyers' and the sellers' strikes, Worth Street has suffered its worst slump in years. A few optimists point out that a similar slump last year ended quickly when retail stores began to lay in winter stocks. Others take a more serious view. Because cotton mills abroad are producing again, exports are off 10% from 1947's record high. At home the first flush of the postwar demand for cotton goods has worn off; New York bargain basements, for instance, are selling shirts for $2.95 which last year brought nearly twice as much. To many...
...answer. But they were sure that somebody should do something. Last spring a Gallup poll showed the public strongly opposed to the return of controls. Last week Gallup reported that the nation now favored, by an amazing 56% to 35%, restoration of both price controls and rationing of many retail products...
Industrial Designer Raymond Loewy once said: "I dream all the time. It's the only way to keep awake." Last week he got a dream-job: all the designing (from soap wrappers to retail stores) for one of the world's great industrial empires, Britain's 500-company, globe-girdling Unilever...
Back in 1939, unable to sell their higher-priced ($15.75 a dozen and up) output of 100 dozen a week, they desperately turned to making a skirt that would retail for $1. A flood of orders, amounting to 700 dozen on one peak day, showed what could be done on high-volume output with low profit per unit...
...happy result: a pat on the back from the National Retail Dry Goods Association. Though "it is not our normal function to advertise any manufacturer," said a N.R.D.G.A. bulletin, Lee Skirt is providing "a reliable garment at a price which should . . . help overcome the public dissatisfaction over the price situation." A happier result: the company expects to gross more than $1,000,000 in 1948, a 100% increase in a year...