Word: retailing
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Dates: during 1940-1949
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...advertising campaign intended to regain silk's lost prestige with American women. This should help. But drastically lowered prices, barred until the end of the year, may be the only way to move the stockpile. Then the bottom may drop out of the retail price of silk goods...
Financially, Farmer Barke and the rest of the nation's farmers were in clover. In Fairmont, where Barke does his shopping, merchants reported retail sales up 49% over last year. The Wall Street Journal surveyed nine major agricultural areas, found that farm income for January and February had topped last year's by 25%. In California, farmers who used to buy cheap cars on credit were plunking down cash for Buicks and Chryslers. In Nebraska, a farmer's wife who used to lay out $5 every six months for a cotton dress walked out of an Omaha...
Although it has done some positive good, the so-called Newburyport Plan (popular misconceptions to the side) has not brought about general price reductions. Nor was it intended to. Essentially, the ten percent retail price reduction movement is a somber, out of season, post-Christmas clearing sale. Many merchants, rightfully fearful that shoddy, overpriced good would rot on shelves, to be written off as complete losses, saw the light and began selling at wholesale cost. The resultant waves of buying have emptied shelves at no net loss. While a plasma infusion to the store-keeper, this phenomenon has no effect...
...recently started buying dried eggs-now selling at 96% of parity-and thus boosted the retail prices of eggs. And now the Government has started to buy potatoes again, in expectation of another surplus. The Department argues that it is cheaper to support these prices above parity, by buying comparatively small quantities, than to let them drop below parity and be forced to buy up great quantities...
Total weight (not counting Mr. Pentecost): 173 Ibs. The Hoppi-copter should "retail for little more than the better modern motorcycle." Helicopter experts would be more enthusiastic if they had seen it flying, but no performance records have been made available...