Word: retailing
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Dates: during 1940-1949
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Hard-drinking Haligonians have long beefed about the Government's method of selling liquor and beer. They had to pay 50? for a permit, had to wait in slow-moving queues at one of the four Government retail stores. If they were lucky, they got four quarts a month of Canadian rye or gin, or two of imported liquors. Attached to each bottle was an admonition to take it straight home...
Like most other businessmen, animal dealers had been squeezed by costs that rose faster than retail prices. And still zoos thought that they were being overcharged. Not long ago Chicago's Brookfield Zoo reluctantly agreed to pay $4,000 each for three giraffes (prewar price: $1,700 and up). Growled Brookfield's director: "OPA hasn't anything to say about giraffes...
...truculence towards businessmen only a few days before, Bowles showed a sweetly reasonable air. Then, he had stood up before the National Farmers Union in Topeka, Kans. and tonguelashed the "irresponsible, reckless, greedy organizations [who opposed price control] . . . the National Association of Manufacturers . . . the heads of the National Retail Dry Goods Association with all the phony propaganda . . . the real estate lobbies . . . the packers' lobby and textile lobby...
...this mass market. He rediscovered the ever-new old fact that Americans like to have culture sold to them. He set up a board of five cultural experts, to choose a book a month for B.O.M.C. members. B.O.M.C. now has 900,000 members; they usually pay the regular retail price for books, but get a book free with every two bought, and one for joining. President Scherman can afford the dividend...
Exactly how much Scherman's club makes is his own trade secret. But the retail value of all books distributed by B.O.M.C. last year, including book dividends, was $25,000,000. Because of the dividends, bookmen guessed that B.O.M.C. did not take in more than $15,000,000. Of this, they estimated that no more than $3,000,000 was spent on advertising, promotion and mailing; another $2,000,000 for royalties; another $5,000,000 to print the books. Bookmen concluded: of the remaining $5,000,000, a substantial chunk was profit...