Word: retailing
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Dates: during 1950-1959
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...knows they stand for men's underwear. Last week the famous trademark took the biggest step in its 75-year history. The $47 million-a-year B.V.D. Industries, Inc., which operates seven knitting mills and factories in the U.S., Canada and South Africa, sold the trademark and its retail sales force to New York's Onyx-Superior Mills...
...other garments, but the classic B.V.D. one-piecer never hit its old stride again (last year U.S. males bought only 720,000 pairs). The Erlanger interests concentrated more & more on their basic spinning, weaving and finishing operations in the South, this year decided to get out of the retail business altogether...
...that, he went out selling shoes, sold so well that in 1933 his father made him president and stepped up to chairman (he died in 1938). Maxey took over at the bottom of the Depression, but instead of retrenching, he decided to expand. He started four systems of retail stores, launched an advertising campaign to plug the company...
Then, with the firm but nervous air of a bespectacled student standing up to the school bully, ex-Professor Douglas began tapping at the President's chin. In a speech before A.F.L. retail clerks, Douglas, an 80% Fair Dealer, deplored the "tendency for the leaders of groups, as they grow powerful, to want only yes men in their organization...
...Same Terms. Book stores charge that cut-rate book club competition helped depress retail sales to $250 million for the last four years, while rising costs have squeezed store profits to ¼ of 1%. The book stores' solution: force publishers to lease their plates to retailers on the same terms they give book clubs...