Word: retailing
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Dates: during 1950-1959
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Graham's first three contestants this week were Cleo V. Dome, a Bucklin, Kans. football coach who wants $15,000 to start a wholesale and retail seed-cleaning business; Del and Betty Robinson, who need $10,000 to start a shop specializing in party planning and decorating; and Tony Oropesa, a restaurant operator who wants $15,000 to start a seafood restaurant in Wichita. Private Enterprise has $314,000 available for loans, may make Opportunity Knocks a national program if it is a success in Kansas. Graham hopes to see a program with no losers. Says he: "Somewhere...
...manufacturers' new orders, the key to future industrial output. Orders rose more than seasonally in September, and for the first time exceeded a comparable 1957 month. Manufacturers' sales, especially durables, were still slowed down by new model changes and by cautious buying for inventories by distributors and retailers. But with retail sales on the rise, merchants expected the gap between increased manufacturers' new orders and sales to be only temporary (see chart). Other recovery items...
Since customers are becoming increasingly suspicious of a store's cut-price tags, many a merchant and manufacturer have joined up in a new scheme to fool the customer by promoting a "manufacturer's list price." The manufacturer advertises a "suggested retail price," which is much higher than he expects the retailer to charge, tickets his merchandise or stamps the delivery carton with the inflated price. The retailer can then drastically cut the price, show the customer the price stamped on the original carton as proof of a huge bargain. One lawnmower manufacturer advertised last spring...
...this, nobody is aiming at the real bargain, such as the genuine month-end clearance, the special purchase, distress merchandise, the end-of-the-season markdown of broken lots. But what the FTC, the Better Business Bureaus and merchandising groups (such as the National Retail Merchants Association) want to end are the phony price-cuts. The merchants, many of whom have prodded the FTC to get tougher, feel that if they do not voluntarily police their industry, Congress will step in and do it for them-just as the Monroney law outlawed phony price-packing by auto dealers...
...straight whiskies against blends, which took over the wartime market. Drinkers acquired a preference for the milder blends against the headhammering effect of 100-proof straight bourbon. To recoup, ; distillers have been lightening bourbon toward the minimum allowable 80 proof, which also cuts the excise tax and lowers retail prices. Such leading brands as Schenley's I.W. Harper, National Distillers' Old Crow and Old Grand-Dad, now come in 86 proof, one reason for the rise of straight whiskies from 9% of the total market...