Word: retailing
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Dates: during 1950-1959
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Look & Listen. Settlemayer borrowed merchandising ideas from retail stores ("Sure we are selling; we're selling reading"). When he learned that supermarkets find it hard to sell anything stacked below knee-level, he rearranged the Atlanta library shelves accordingly. He insists that new books be displayed in the publisher's fresh jackets, is replacing worn-out classics with bright new editions. "We even put magazines in the racks in their own covers. We don't want them in the old 'library' bindings...
Business as Usual. The news from Korea knocked the bull market to its knees. Wall Street traders, well aware that war always disrupts business, sold stocks in such a frenzy that the Dow-Jones industrial average fell 17.63 points in four days. But in retail and wholesale markets, the cry was "Buy!" With memories of World War II shortages still fresh, housewives stampeded the nylon counters, grabbed for sheets, towels, soap, sugar, and everything else that had been short only a few years ago. In cities like Dallas and San Francisco, department store sales rose more than 40% over...
...start in fighting inflation by choking off some of the huge supply of credit which had fed the boom. By tightening up on installment and housing credit, and raising bank reserves to the limit, the Federal Reserve Board had sharply cut the demand for autos, houses, appliances and other retail goods. The same controls will cut buying still more...
Actually, the furor over auto and steel prices was way out of proportion to their small effect on the cost of living. Retail food prices, which are far more important to consumers, had risen almost as much (4.3%) since Korea. But in the face of the politically potent farm bloc, no one in Washington was talking about removing farm price supports, which had helped food prices to rise...
Critics may know what readers should read, but it is the booksellers who are sure they know what readers want. Last December, glooming over low fiction sales, Retail Bookseller bluntly expressed a credo of the trade: "The truth is that the public really doesn't want books worth buying so much as books that everybody is talking about ... a book like Forever Amber, a book that the righteous and the literary will deplore...